Design & Manufacturing premium game fishing lures

Welcome to aXis lures. Our purpose was to produce a range of game fishing lures that all anglers could afford and that represented value for money whilst ensuring our customers were running some of the best marlin and Tuna producing lures available.

I was fed up seeing anglers paying massively over inflated prices for a simple lure all because it went through multiple people all of which put their mark up on a product before it reached the consumer. Hence I started axis lures and sell only direct to the consumer to ensure they can buy a high quality product at a fraction of the cost they would otherwise be asked to pay.